Fantasy Gaming & Sports|2023|6 months|18 engineers

Real-Time Fantasy Cricket Platform

High-performance fantasy gaming platform with AI-powered team recommendations and real-time scoring for millions of concurrent users

Client: BCCI
1M+ active users, 10x engagement during live matches
user engagement

Overview

BCCI wanted to deepen fan engagement beyond passive TV viewing by creating an official fantasy gaming experience for IPL. We built a platform handling 1M+ active users with sub-second score updates, AI-powered team suggestions for casual fans, and social features that drove viral adoption.

The Problem

Cricket fans in India are deeply passionate but increasingly distracted by competing entertainment options. BCCI needed a digital experience that would keep fans engaged throughout the 2-month IPL season, not just during match hours. Existing fantasy platforms had poor UX, slow updates, and no assistance for casual fans who didn't know player statistics.

Understanding the complexity

Key Challenges

1

Extreme Scale Requirements

IPL attracts 500M+ viewers. The platform needed to handle 100K+ concurrent users during peak moments (final overs, wickets) with sub-second response times. Traditional architectures would collapse under this load.

2

Real-Time Scoring Complexity

Fantasy points depend on live match events (runs, wickets, catches) that happen in rapid succession. Scores need to update within 1-2 seconds of the actual event. Any lag destroys the live engagement experience.

3

Casual Fan Barrier

70% of potential users don't follow player statistics closely enough to build competitive teams. Without assistance, they'd create poor teams, lose immediately, and churn. Expert-only platforms have limited market size.

4

Viral Growth Mechanics

Fantasy gaming is more fun with friends. The platform needed built-in social mechanics (leagues, challenges, sharing) to drive organic growth without expensive user acquisition.

Our methodology

How We Built It

1
Phase 1

Scalable Architecture Design

Designed event-driven architecture using WebSockets for real-time updates. Implemented aggressive caching with Redis clusters. Built auto-scaling infrastructure on AWS that could handle 10x normal traffic during match peaks.

2
Phase 2

Real-Time Scoring Engine

Integrated with official match data feeds with <500ms latency. Built complex scoring rules engine supporting multiple point systems. Implemented optimistic UI updates with server reconciliation for perceived instant response.

3
Phase 3

AI Team Recommendations

Developed ML models analyzing player form, historical performance, pitch conditions, and opponent matchups. Created tiered suggestions from "safe picks" to "differential picks" based on user risk preference. Added natural language explanations for each recommendation.

4
Phase 4

Social & Gamification Features

Built private leagues with invite codes for friend groups. Implemented leaderboards, achievements, and streaks. Added mini-games and predictions to engage users between matches. Created shareable team cards for social media.

What we built for the client

Solution Highlights

Sub-Second Live Updates

WebSocket-based architecture delivers score updates within 1 second of match events. Optimistic UI shows changes instantly while syncing with server. Zero perceived lag even during peak traffic.

AI Team Builder

Machine learning models suggest optimal team compositions based on player form, pitch conditions, and historical matchup data. Explanations help casual fans understand why picks are recommended.

Social Leagues

Private leagues with friends, office challenges, and public competitions. Leaderboards update in real-time during matches. Shareable team cards drive organic social media exposure.

Gamification Engine

Daily challenges, prediction games, streaks, and achievements keep users engaged even on non-match days. Tiered rewards system encourages consistent participation throughout the season.

Technical Deep Dive

The platform uses a CQRS (Command Query Responsibility Segregation) pattern separating read-heavy score lookups from write operations. Score updates flow through Apache Kafka, processed by Node.js workers, and pushed to clients via Socket.io with Redis adapter for horizontal scaling. The AI recommendation engine uses a gradient boosting model trained on 5 years of IPL data (50,000+ player-match records) with features including recent form metrics, venue-specific performance, bowling matchup statistics, and team composition balance scores. Inference runs on AWS Lambda for cost-effective scaling, with recommendations cached by match and updated hourly.

Intelligence layer for the client product

AI Capabilities

Player Performance Prediction

ML models forecasting expected fantasy points per player

Team Composition Optimization

Suggesting balanced teams within salary cap constraints

Risk-Adjusted Recommendations

Tiered picks from safe to differential based on user preference

Natural Language Explanations

Human-readable reasoning for each AI recommendation

Churn Prediction

Identifying disengaging users for re-engagement campaigns

Technologies powering the client product

Technology Stack

Backend

Node.jsExpressPostgreSQLRedis

Real-Time

Socket.ioApache KafkaRedis Pub/Sub

Mobile

React NativeTypeScriptRedux

Machine Learning

PythonXGBoostscikit-learnAWS Lambda

Infrastructure

AWS ECSCloudFrontElastiCacheRDS
Impact delivered for the client product

Results & Outcomes

1M+

Active users

Peak daily active users during IPL season

10x

Engagement multiplier

Session time during live matches vs non-match periods

100K+

Concurrent users

Peak simultaneous connections during match finals

72%

User retention

Week-over-week retention throughout 8-week season

<1s

Score update latency

From match event to user screen

99.9%

Uptime

Zero downtime during peak match hours

Related expertise

Services Used for the Client Product

Product Engineering with AIMVP & Early Product Development

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