Primary Challenge
Newslaundry needed to compete with algorithmic news feeds while maintaining editorial integrity. Their web-only presence limited mobile engagement, and podcast content was scattered across platforms.
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News & Media
Personalized News & Podcast Platform
4x subscriber growth, 45min average daily engagement
Client: Newslaundry
4x subscriber growth, 45min average daily engagement
Overview
Mobile-first news platform with AI-curated content feeds, integrated podcast player, and subscription management for independent journalism.
The Problem
Newslaundry needed to compete with algorithmic news feeds while maintaining editorial integrity. Their web-only presence limited mobile engagement, and podcast content was scattered across platforms.
Key Challenges
Approach
01
Implementation Approach
We built native iOS and Android apps with personalized content recommendations that balance user preferences with editorial curation. Unified podcast player with offline support. Subscription tiers with exclusive content drove revenue growth.
Technology Stack
Core Stack
React NativeNode.jsPostgreSQLRecommendation EngineStripe
Outcomes
Subscriber Growth
4x
4x subscriber growth, 45min average daily engagement
Daily Engagement
45 min
4x subscriber growth, 45min average daily engagement
Podcast Listens
500K/mo
4x subscriber growth, 45min average daily engagement
App Rating
4.8★
4x subscriber growth, 45min average daily engagement
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Decision Tools
Delivery available from Bengaluru and Coimbatore teams, with remote implementation across India.