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Launching a Premium Electric Cab Service with Connected Features

Boolean & Beyond partnered in designing a clean, intelligent mobility platform for a premier electric cab service. We created the mobile booking app and shaped the in-cab UX to deliver eco-friendly, productive, and comfortable journeys redefining daily commute standards in urban centers.

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Challenge

A leading automotive brand wanted to debut a premium electric cab service in a major metropolitan market. Core objectives included:

  • Delivering a seamless, mobile-first booking experience
  • Designing an in-cab environment emphasizing wellness, productivity, and safety
  • Integrating personalized content, ride comfort enhancements, and sustainable mobility principles
  • Creating a holistic digital and physical passenger journey
Solution

1. Discovery & Experience Strategy

  • Conducted intensive user research with urban professionals to define booking habits and comfort expectations
  • Prioritized mobile booking simplicity, ergonomic interiors, in-ride entertainment, and clean-air features

2. Mobile App & UX Design

  • Built an intuitive booking interface with route selection, scheduling, and in-app support
  • Developed branded visual design and journey flows aligned with premium service positioning

3. Connected In‑Cab Design

  • Integrated features like in-ride Wi-Fi, web-conferencing, curated audio, air purifiers, privacy screens, and strain-free lighting
  • Configured ergonomic seating, headrests, and ambient lighting to boost passenger comfort and well-being

4. Sustainable Mobility Principles

  • Emphasized zero-emission travel using electric vehicles for all rides
  • Co-designed digital and physical experiences to align with the brand’s sustainability vision

5. Launch Coordination & Support

  • Provided end-to-end support from app store submission to pilot deployment across select urban corridors
  • Enabled continuous monitoring, feedback-driven updates, and round-the-clock support post-launch
Impact
  • Successful Pilot Launch: Introduced in a major city with a fleet of electric vehicles and mobile booking within weeks
  • Premium Service Uptake: Targeted urban professionals embraced the elevated comfort and personalized ride experience
  • Bold Eco-Mobility Credibility: Reinforced brand leadership in sustainable urban mobility with differentiated service offerings
  • Positive Reception: Favorable user feedback around comfort, app usability, and in-cab connected experiences
Why It Worked

  • A unified design-first approach integrated mobile and physical ride experiences seamlessly

  • Connected features Wi-Fi, air purifiers, lighting offered value beyond transport

  • The service combined eco-innovation with human-centric design, resonating with urban commuters

  • Rapid deployment and robust support enabled smooth service execution and growth potential

What It Means for You

Boolean & Beyond can help you translate sustainable vision into real-world mobility experiences with:

  • Mobile and in-vehicle UX that emphasizes wellness, productivity, and comfort

  • Seamless digital booking and ride management flows

  • Eco-conscious transportation models supported by smart design

  • End-to-end execution from app development to ride deployment

Contact Us

Serving Clients Across Industries with Smart, Scalable Digital Solutions

01Fintech & Banking
02Healthcare & Wellness
03Retail & E-commerce
04Logistics & Supply Chain
05Education & Skilling
06Media, Content & OTT
We design secure, scalable platforms for digital banking, payments, lending, and wealth management. From KYC flows to trading dashboards, our cross-functional teams deliver user-centric apps with deep domain UX and AI-driven insights.
From teleconsultation platforms to hospital dashboards and fitness apps, we build HIPAA-compliant, accessible solutions. Our approach ensures intuitive UX, deep data integration, and intelligent features that enhance care, engagement, and operational efficiency.
We create high-performance commerce experiences from headless storefronts to loyalty apps. With a focus on conversion and convenience, we blend seamless UX, backend scalability, and personalized recommendations powered by AI.
We build systems that streamline fleet management, inventory, and real-time tracking. Whether it’s warehouse dashboards or driver apps, we prioritize reliability, usability, and data-driven decisions across every link in the chain.
From LMS platforms to gamified learning apps, we craft solutions that make learning accessible and engaging. Our team combines intuitive design with intelligent automation to drive outcomes across classrooms, campuses, and corporates.
We develop media-rich platforms that scale. Whether it’s a streaming service, creator tool, or publishing CMS, we design immersive UIs and backend systems that handle content, community, and monetization with ease.
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Digital Product Development for Modern Businesses

Design, build, and scale digital platforms from MVPs to enterprise systems.

At Boolean and Beyond, we specialize in end-to-end product development from user-centric design and scalable architectures to full-stack engineering. Whether you're launching a SaaS platform, modernizing legacy systems, or integrating enterprise tools, we help you deliver robust, high-impact software aligned with your goals.

100+Clients served across industries
50+Full-scale products launched
10+Years of design & engineering experience
Explore more on how we help companies bring digital products to life faster, smarter, and built to scale.

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